Join The BMG Academy!

This course shows you everything you need to know about entering a market with new products or services. It covers key strategies that reduce the risks of market rejection, failed launches, financial losses, and more.

Many businesses want more sales, more customers, and more profits, but only a small proportion are able to acheive sustainable growth. This course explains the 3 key stages of growth and the powerful strategies that can be used to achieve growth in ANY business!

This course reveals the secrets of turning around and saving a failing (or dying) business. You will learn how to spot the major warning signs of a failing business, how to troubleshoot the problems and root causes, and the specific solutions you can apply to save the business.

This course shows you how to identify and hire the right people who can help to run and grow your business. You will learn how to craft attractive employment offers, how to test and interview potential candidates, and how to use onboarding to create a good first impression for new employees.

This course reveals 12 most common mistakes ("deadly sins") that cause the failure and death of many new businesses. If you're planning to start a business, this course will show you the strategies for avoiding and limiting the impact of these dangerous mistakes.

Many businesses are struggling to stay open and remain profitable due to several internal and external factors. This course shows you how to squeeze out as much profits as possible from your business without compromising product or service quality, customer satisfaction, employee morale, your reputation, and more.

This course shows you how to create processes that make it easier to run your business. You will learn how to use processes to standardize how things are done, ensure quality and results, empower your employees to do excellent work even when you're not there, and reduce the dependence of your business on any single person (including you).

More than 50% of new businesses fail within the first 3 years. Many of these failures are due to poor strategies. If you plan to start a business, this course will prepare you for the risks and challenges you will face. You will learn 10 effective strategies that can significantly improve your chances of starting a business that survives and thrives.

Limited access and availability of capital is the single most common reason many people cannot start, grow, or scale their businesses. This comprehensive course will show you how to find, attract and convince potential investors and funding sources to finance your business. This course also covers important areas like business plans, pitch decks, business valuation, negotiation strategy, investment contracts, and more.

This course will show you how to set up a basic accounting system for a small or mid-sized business. You will learn how to structure your business financially, capture critical information about the health and performance of your business, understand how much money flows in and out of your business, identify gaps and opportunities to manage your costs or raise your prices, and discourage theft and fraud in your business.

This course will show you how to use pricing to unlock more sales and profits in your business, attract more new customers and retain loyal customers, and make your business more business more attractive than your competitors. You will learn how to set the right prices to achieve the goals you want for your business.

This course will show you how investors think before they invest in any business. The insights from this course will help you identify the best types of investors for your business, become a better negotiator, understand the traps and mistakes to avoid with potential investors, and much more.

Many business owners do not know the financial health or performance of their business because they can't prepare or understand financial statements. This course will help you understand, prepare, and analyse the 3 key financial states every serious business needs: an income statement, a cash flow statement, and a balance sheet.

This course shows how to test your business ideas before you invest your precious time, money, and energy into making them a real business that could fail. You will learn about the most important elements a good business idea should have, the 12 major types of business ideas that succeed, and the exact steps for testing your business ideas.

This course will show you how to set different types of goals for your business and achieve them. You will learn how big companies like MTN, Shell and the Dangote Group set ambitious goals for sales, profits and business performance, and the processes they follow to ensure their goals and targets are achieved.

This course will help you find and plug many leaks in your business. You will learn the key signs and symptoms of poor cost management in a business, the major categories of costs and their different behaviours, the 12 powerful strategies for effecively managing costs in any business, and the 5+ indicators that show you how well (or badly) you're managing costs in your business.

If you're planning to switch from a salaried job into entrepreneurship, this course is for you. In this course, John-Paul shares his personal journey of making the switch and the psychological, financial, emotional and time management challenges that come with combining (or transitioning from) a full-time job with business.

Many businesses are faced with aggressive and desperate competition that will do anything to make sales and 'steal' your customers. This course shows you how to identify opportunities for sales in competitive markets, and the 12 powerful strategies that can help you get more customers and sales even if you have aggressive competitors.

If there is a single move you can make that could dramatically improve the fortunes of your business, it would be to develop strategic partnerships. This course shows you the types of strategic relationships you should consider, how to identify good strategic partners for your business, real-life examples to learn from, and traps and mistakes to avoid as you develop a strategic relationship.

Several studies show that entrepreneurs and business owners are more likely to experience stress, exhaustion, and psychological pressures as they build their businesses. This course shows you how to identify the warning signs of bad stress, the 7 key areas of your life to watch for stress, and useful tips for managing stress and maintaining your performance in the face of stressful situations.

This course will show you how to put the right value on your business so you don't miss opportunities to raise money or lose ownership and control of your business. You will also learn how to split equity fairly with co-founders, investors, or business partners in a way that doesn't hurt your position as the owner of the business.

This course shows you how to buid a management backbone and structure that helps to build and grow your business. You will learn how to recruit and build a team of leaders who can execute your vision for the business and take care of operational issues while you focus on strategic opportunities for your business.

This course reveals the "Sales Boost Formula" you can use to troubleshoot, identify and fix sales problems that can improve the sales performance of a business. You will learn about the major sources of sales problems, the 6 key levers you can use to boost sales in any business, how to craft offers that sell better than your competitors, and the 5 important milestones to target as you convert strangers into loyal customers.

Some people have promising businesses but they don't know how to convince potential investors, banks, or business partners to fund their business. This course will teach you how to package and present your business as an attractive opportunity that investors, banks, or business partners will want to give you their money.

Many businesses struggle because they can't communicate the value that sets them apart. In this eye-opening course, you will learn what value really means, how to create and deliver it, how to see it through the eyes of your existing and potential customers, and how to use it to differentiate your business from your competitors.

This comprehensive course will show you the details of crafting a professional investor-ready business plan that will make potential investors and financiers take you very seriously. This course reveals and explains the framework John-Paul has used to craft investor-ready business plans that have been used by clients to raise over $10 million in equity and debt investments.

If you want to worry less about sales, reduce the pressure of always looking for new customers, and make it VERY difficult for your competitors to 'steal' your customers, you will learn a lot from this course. This course shows you several proven strategies you can use to convert first-time customers into loyal and returning customers.

Do you have a good product but it’s hard to sell or attract customers? Is your business struggling to survive because you’re not consistently making enough sales that bring in money? This course will help you understand why you’ve been having so much difficulty attracting customers and making more sales, and what you can start doing today to improve your game.